Of treating each store separately, because Antoinette grouped her competitors instead They also compare your In the accompanying example, note thatīusiness with other businesses. When customers consider patronizing your to place yourself in the mind of yourīusiness, they first consider whether or customers when you do this exercise. As partĬhApter 8 | WRITE YOUR MARKETING AND PERSONNEL PLANS | 141Ĭompetition Analysis write a short statement of each competitor’s Review Chapter 3 Work Make sure they correspond to your current If the statements are not accurateĪnd complete, stop here and rewrite them. To generate the sales dollars you forecast accurate statement of how you view yourĮarlier. Will outline the specific steps you’ll take Chapter 3 to decide if it still represents an Market plan you’ll develop in this section any further and reread your work from Mining how your business fits into the achieve your forecast sales revenues. Your marketing plan will marketing plan, you’ll need to spell outĬover areas ranging all the way from deter the specific actions you will take to Marketing is a broad term that covers many for your business. How can you make sure that your obsolete overnight due to futureĮmployees work effectively? developments.Your business? how they will affect your business. How can you hire the right people for expect for the next few years and.Reach your sales projections? Will the Future Affect Your Business? How can you contact them? you won’t have many customers. Who are your potential customers and provide a valuable product or service,.You different? what your business does for your Questions about your business: people will frequent your business. This problem you’ll solve for your customerĬhapter helps you answer these important and provides the underlying reason Personnel can spell the difference between Introduction assumptions that will influence your 147ĭiscuss the Risks Facing Your Business. 141ĭifferentiate Your Business From the Competition. Review Chapter 3 Work.140Ĭompetition Analysis. your plans reflect your industry standardĭeciding that some customers just aren’t and good, common sense. Make sureīacklist in several areas of local interest. In a businesses, like gasoline stations, may turnīookstore’s case, this might mean a strong over their inventory every week. As before, many retail managersĪ good retailer has a wide enough strive for three to four turns per year. Hardcover bestseller when the drugstore your sales are $300,000 and your inventoryĭown the street already has the paperback is $40,000, you turn over your inventory Small bookstore still trying to sell last year’s if your average cost of sales is 50% and For turnover”-how many times per year youĮxample, there is nothing sadder than a completely replace the stock. Then use the cash from selling these dead goals by carefully managing “inventory They dollar investment in line with profit Good retailers quickly mark down of these ends and also keep the total The top ten CDs and Blu-Ray discs in Good retail managers accomplish all Make it a point to always have the popular and it became economical to serve these They age, with many men needing larger sizes, Good retailers keep current with the Then the baby boom generation came of Think that 37-inch-sleeve shirts never sold. In inventory in line with profit 20 years that some department stores carryĮxpectations. to keep the overall investment inches tall, and it has only been in the last.I wear shirts withģ7-inch sleeves because I’m six feet, four That move slowly, and merchandising policy. to quickly reduce or eliminate items odd size clothes, you are very aware of this.
0 kommentar(er)
